Ever since our foundation in 1880, Baraen Group has been a pioneer in flower gardening, pursuing successive initiatives. In the years leading up to our 150th anniversary in 2030, which is also the target year of the United Nations Sustainable Development Goals (SDGs), we intend to help solve social issues through the life-enhancing attributes of flourishing plants, creating a greener world from an ethical perspective by applying our long-cultivated expertise and leveraging partnerships extending worldwide. As an enterprise devoted to creative flower gardening, our ultimate goal is the creation of happiness by nurturing a green, sustainable society.
Flower and Plant production / Wholesale / Retail
We produce and sell flowers, plants and gardening materials. Our proposals based on partnerships with industry-leading specialists are among the best in the floral sector. We also process bouquets and supply them to supermarkets.
Trade business
[Import]
We are the sole distributor or an authorized distributor in Japan of leading overseas nurseries, supplying plants of the highest quality nationwide, including rare plants.
[Export]
We make proposals worldwide inspired by the wonderful flower gardens, distinctive culture, and outstanding technology of Japan, a tradition of excellence in which we take pride.
Design proposals
We propose designs of gardens and spaces embodying Japan's unique aesthetic heritage and sensibility, as well as designs attuned to sustainable greening.
Environment and education
We are fully engaged in environmental conservation and improvement projects using our original products and patented techniques. We are also promoting environmental education using plants for the next generation.
Product development and other businesses
We offer unique products such as sales materials and professional tools for florists, garden centers, and other retail outlets.
We offer, via wholesale and retail channels, unique and distinctive products sourced in Japan and overseas.
He is the fourth head of the flower gardening enterprise Baraen Group, comprising five companies, that has a distinguished history going back 140 years.
Seeking distinctive plants worldwide, Mataemon offers "Thrills from the world to Japan, Sensibility from Japan to the world." With his restless, adventurous, can-do spirit, he takes full advantage of a global network, seeking rare plants, visiting their habitats, judging their potential, and introducing them to Japan. Through his respect for plant life, indeed for Earth’s entire natural heritage, he has earned the esteem of experts in Japan and worldwide, cultivating fruitful relations rooted in trust across the horticultural sector and in the plant trade. Recently, as a supplier and director of Gardens by the Bay, the world-renowned botanical garden in Singapore, he has raised his profile internationally.
Award history
2015 Japan Wood Design Award
Floralies 2016 sponsored by the Royal Horticultural Society of Belgium, 3rd prize of Foreign Participant Award
Seoul Garden Expo 2016, awarded for Japan-Korea Exchange Garden
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